StaaS US
Cross-border Advisory · Korea – United States

Cross-border business development between Korea and the United States.

StaaS US is a cross-border business development firm working in two markets, Korea and the United States. We pair hands-on judgment with relationships built over 25 years to put you in front of the customers and partners who matter. Share your company deck, and we will return with a considered view of where your business can grow in California, Texas, Georgia and Korea.

How it works

  1. 01

    You upload

    One company deck and your contact details. No forms to fill, no intake call.

  2. 02

    We research the market

    Once we understand your product and strengths, we research prospects, channel and technology partners, and competitors in the target market. We use an AI research agent we built ourselves for this step.

  3. 03

    Advisor review

    Every shortlist is reviewed by an advisor with direct experience in both markets. Only the targets we can credibly reach stay on the list.

  4. 04

    You get an offer

    We email you the customers and partners we would pursue for you, and how we would run the engagement.

I have spent more than 25 years doing business development between Korea and the United States. What I learned is simple. A good product does not enter a market on its own. It takes someone on the ground who knows whom to call, what to say, and when to follow up. That is business development, and it is our work.

Youngsoo Lee · StaaS US Inc, San Diego

Where we can help

SAN · LAX · SFOCaliforniaBiotech, tech, defense
DFW · AUS · IAHTexasManufacturing, energy, semiconductors
ATL · SAVGeorgiaAutomotive, batteries, logistics
ICN · GMPKoreaEnterprise, public sector, distribution
Example scenarios

Who this fits

These are hypothetical examples to show how the service works. They are not customer testimonials.

KR → CA

A Korean diagnostics maker looking for US distributors

Meets lab equipment distributors and lab purchasing leads in San Diego, and learns that local buyers weigh lead time and technical support above price.

KR → GA · TX

A parts maker that wants to supply local plants

Gets introduced to Tier 1 purchasing teams in the auto and battery supply chain in Georgia and Texas, and learns the local certification and inventory requirements first.

US → KR

A US SaaS company looking for Korean enterprise customers

Meets reseller candidates and working-level buyers at Korean enterprises, and hears how buying decisions are made and what needs localizing.

Join as an advisor

If you would like to use your network to connect Korean and US companies, leave your details and we will reach out separately.